Público Newspaper: Fat World
To promote Público Newspaper’s Earth Day special, they hired NOSSA to create this neat print ad featuring a tight, stretching and bulging shirt with the Earth printed on it. It includes a very relevant copy to the photograph, “7,000,000,000 people consuming, what now?”
Advertising Agency: NOSSA™, Lisbon, Portugal
Creative Director: Nuno Cardoso
Art Director / Integrator: Hélder Romão
Photographer: Yves Callewaert
Account Supervisor: Duarte Durão
Account Manager: David Ramuzat
Marketing: Sofia Galvão
Don’t Waste Your Sperm
How do you target men and tell them to not waste their sperm and put them for good use? Well, Australian infertility clinic Repromed hired Jamshop to come up with a shocking and noticeable type of print advertisement that you will not just be able to flip through and overlook it. Their strategy was to catch the attention of the readers of the popular men’s magazine FHM by sitting 2 pages together. This sticky situation creates a reason for readers to go to those pages and attempt to separate. Upon separation, one of the pages revealed a full page of an attractive lady in lingerie and a simple copy located at the point where the 2 pages were stuck together.
A link was shown at the top of the page directs male readers to an interactive website (www.becomeadonor.com.au) where they can answer 11 questions to see if their sperm has the potential to father more kids than Brangelina. After you get your score, you can even share it on Facebook, Twitter or e-mail.
Advertising Agency: Jamshop
Creative Directors: Mike Wilson and Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis
ABTO: Organ Transplant Association - You Have a Choice.
The message behind this print ad by DDB, encouraging people to donate their organs is pretty powerful. Here they provide two large images beside each other: one of a fly that feeds on decomposing human remains and one of a man waiting for a lung transplant. Aside from the juxtaposition of bug and man, the copy in the right hand corner says “You are already a donor. Just choose to whom” which really makes the message meaningful and relevant to the images. You can either not donate and have these flies eat your corpse or you can donate your organs and perhaps save someone’s life.
Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Guilherme Jahara, Wilson Mateos
Creatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme Jahara
Planners: Cynthia Horowicz, Carol Roxo
Media: Monica de Carvalho, Fabrício Andrade, Camila Teixeira
Account Supervisors: Raquel Correa, Tania Pena, Helena Adesso
Art Buyers: Clariana Costa, Alessandra Nunes
Typographers: Clariana Costa, Edson Harada
Real models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da Costa
Photographer: Ricardo Barcellos
Advertiser’s Supervisor: Dr. Ben-Hur Ferraz Neto
Volkswagon - Eat the Road
In this print ad for the Golf R of Volkswagon is edible and the copy tells you to eat the road.
The ingredients are glutinous rice flour, water, salt, propylene glycol FD&C colour, and glycerine. Still, I don’t recommend eating it. I just don’t see the point of getting people to eat the paper to promote sales of your car. What is the relevance?
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
United Nations: Forest in Flames
Drug effects are devastating. Copy is strong and the imagery makes it even more powerful. The message is that cocaine causes the deforestation of the Columbian Jungles and it shows a dead forest in the print which seems to be part of the eye. However, I don’t see the point of the eye in this ad. It would have made more sense if cocaine was linked to blood shot eyes, but it is not a side effect. Other than that though, the imagery is pretty strong.
Advertising Agency: Leo Burnett, Colombia
Executive Creative Director: Rodrigo Dávila
General Creative Directors: Germán Espitia, Mauricio Sarmiento, Fernando Hernández
Creative Directors: Carlos Oviedo, Alexis Ospina, Carlos Bernal
Copywriter: Carlos Javier Toro
Art Directors: Hernan Osorio, Angélica Guerra
Photographer: Javier Crespo / Fotocrespo
Account Supervisor: Natalia Valencia
Advertiser’s Supervisor: Natalia Grisales
Share Responsibility Supervisor: María Elena Romero R.
Kyalin: The Double Campaign
“On a diet? If so, do not look at the image in the background.” Let’s be honest here, we do exactly what people tell us not to and this is a prime example. Kyalin is a slimming program that is all about personal coaching and to promote this is that we started coaching people in their communication by creating two different campaigns: one for a fake chocolate brand and the other advising you to not look at the first one.
This campaign consisted across 3 mediums: television, magazine and their website showing the double campaign.
Advertising Agency: 10, Antwerp, Belgium
Creative Directors: Olaf Meuleman, Jeroen Goossens
Copywriter: Olaf Meuleman
Art Director: Jeroen Goossens
Accounts: Katia Strauwen, Anke Berckmans
Sound studio: Studio Helsinki
Online production: Yappa
Media: TV, Print, Online
Faber Castell: Colours
At first I had no idea what the idea was until I realized Faber Castell is the world’s largest manufacturer of pens, pencils, other office supplies and art supplies. Keeping this in mind and looking at the print advertisement above, it hit me. Notice the “Living Colors” in the corner and the triangular looking shape in the left corner and the words on the vertical. If you haven’t realized by now, that is actually a pencil crayon and they are showing that their colour pencils have the same colour as well, living colours and in this case, the sky and dark night.
However, for someone who is not knowledgeable of the this company may not understand what the product is being advertised.
Advertising Agency: Inbrax, Chile
Executive Creative Director: Pancho González
Creative Director: Fernando Cuevas
Art Director: Javier Espinoza
Copywriter: Fernando Cuevas
Account Director: Carolina Pinheiro
Toronto Crime Stoppers
“Your tips help expose criminals.”
This is another part of DDB Canada’s campaign for Toronto Crime Stoppers encourage citizens to send tips of criminal activity while remaining anonymous. Criminals usually conceal their identities by wearing hoodies, hats, and bandanas and in these print ads, their faces are exposed.
Check out the titled “Anonymous” commercial here.
Advertising agency: DDB Canada
Fun print advertisement for Bezeq’s Next Generation Network (NGN) and their capabilities of downloading movies at 100 Mb/second. Superman seen changing? That must be pretty slow for him so you should get NGN to download movies fast. Why is Superman changing in his apartment? Doesn’t he have the phone booth for that? Haha and the scene behind him is so fake.. clearly a big picture, but this concept is decent.
Advertising Agency: ACW Grey, Tel Aviv, Israel
Art Director: Tal Riven
Copwriter: Eran Talmor
Photographer: Yaron Itzhakov
MTV: The Music Never Stops
To launch MTV’s new concept - The music never stops - we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops.
Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Pedro Guerra, Marco Monteiro
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Executive producer: Sid Fernandes
Street Fashion Skate Shoes: Do the Trick, Converse
Interesting print ad.. Shoe representing the skater street fashion and showing a 360° trick.
Advertising Agency: Ampla, Vitória, ES, Brazil
Creative Director: André Muhle
Art Director: Daniel Galvão
Copywriters: André Muhle, Pedro Bullos
Illustrator: Thiago Christo
Photographer: José Alberto Júnior
Magazine Luiza: Crossword Ad
Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country’s most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store. This is an effective way of getting your target consumer market to write your brand’s name. It is clear, simple and interactive.
Agency: Ogilvy Brazil
Client: Magazine Luiza
Executive Creative Director: Anselmo Ramos
Creative Director: Eduardo Marques
Art Director: Bruno Ribiero
Art Director: Pedro Izique
Copywriter: Eduardo Marques
Copywriter: Hugo Veiga
Art Assistant: Diego Machado
Media Director: Luis Monteleone
Motion Design/Edit: Rubens Angelo
Sound: Bamba Mu
Surfrider Foundation: Fossil, Bag
When we pollute the sea, we pollute for a long time.
Help us to keep the oceans clean.
Clear art direction and copy. The artwork is great in conveying the message that throwing things into ocean will impact the Earth in the long run and in the future, as shown in this print ad, the bag will fossilized among the ammonites.
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Pierre-Philippe Sardon
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retouching: Sparklink / Pierrick Guen
Art Buyer: Claire Nicaise
MTV: Sexidents, Backseat
Sex is no accident.
Always use a condom.
Funny comic and story. Nice drawings and good moral for this story.
Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz
Client: MTV Networks Schweiz AG