Standard Bank: “Pigeon Jazz In The City”
This outdoor set was put together in Pigeon Square in Johannesburg where bird food was strategically scattered all over the musical equipments so that the birds would create music every time they pecked or walked on top of an instrument. The instruments were plugged into amps so it would be heard from all of Pigeon Square, but I am not too sure about the music in the end, but agency TBWA\Hunt\Lascaris definitely brought attention to Standard Bank’s 13h Annual Joy of Jazz Festival.
“Jazz is back in the city.”
Client: Standard Bank
National Drowning Prevention Week
This pro-bono ambient ad created by Taxi for the National Drowning Prevention Week is pretty great and creepy way to bring attention to drowning. The sandcastles shaped into corpses is very eerie and sculptured the sand people to create emotion. Not going to lie I’d be a little freaked out if I encountered this on one of my daily walks on the beach, but the message is evident and impactful.
Thanks to Taxi I will not be able to look at sand the same way anymore (haha!)
All Good Bananas: Listen To Your Conscience
There will always be room for technology. This is a very innovative and interesting campaign that Ogilvy Auckland executed in a supermarket in New Zealand. Their objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message. So when shoppers stepped onto the floor sticker, they would be hearing that inner voice that would seem to be in their head.
All Good Bananas sale went up 130% because of the inner voice.
Advertising Agency: Ogilvy & Mathers Auckland, New Zealand
The Sign Swing: Learn About Angles
Simple ambient advertisement for raising awareness that parents’ involvement with their child’s education will benefit their child and further his or her success in school. This campaign from Milwaukee-based COA Youth & Family Centers (COA) and C-K/Milwaukee brings interactive learning displays, or “guerilla classrooms,” to life around the Milwaukee area. What a simple and clever way of utilize something that children and their parents always use such as the swing to target the parents to help their kids out in the classroom.
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Executive Creative Director: Chris Jacobs
Creative Directors: Brian Ganther, Todd Stone
Art Directors: Brian Steinseifer, Josiah Werning, Jim Root, Zack Schulze, Yvonne Lopez
Copywriters: Jim Jodie, Jeff Van Zandt, Sandy DerHovsepian, Lucian McAfee
Illustrators: Brian Robson, Seventh Street Studios, Tyson Mangelsdorf, Anne Wertheim, Marcel Laverdet
Art Buyer: Karen Kirsch
Print Producer: Kelli Bucholz
Asics: Boots against racism
Simple and extremely effective way of hitting a mass array of audience who watches soccer by having a famous soccer player wear a pair of cleats that is one black and one white. One ad was placed on game day and it resulted in many articles about the demonstration over the web after the game was over.
Advertising Agency: Babel, São Paulo, Brazil
Copywriter: Ricardo Chester
Art Director: Solon Miranda
T-Mobile Angry Birds
What better way to promote T-Mobile than to create a life sized game of the famous and addictive game Angry Birds?
T-Mobile constructed the playing field for the Angry Birds game which included the different birds, pigs, and structures. How it works was that a smart phone station was set up where people can play Angry Bird on it. There was an external large screen to show what was happening on the smartphone. What makes this truly amazing is playing Angry Birds on the smart phone which served as as a controller for the in person, life sized Angry Birds. However much you angled and pulled on the sling in the screen, the trajectory was mimicked in person.
International Fund for Animal Welfare: Darling Harbour Whale Sighting
Creative and interesting way of utilizing viral marketing with ambient advertising for an anti-whaling campaign. A viral video of a whale sighting was posted on YouTube which quickly received tons of hits and a few hours later, sounds of whale calls were amplified in the area catching many people’s attention. With the undivided attention of curious pedestrians, the “whale” shot out powerful jets of mist into the air while statistics were projected against the it in the air. This is a pretty unique way of sending out a message through special effects in this type of environment.
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creatives: Harsh Kapadia, Chris Andrews
Deputy Creative Director: Keith Nicolas
Account Director: Daniel King
Agency Producers: Justine Kubale, Sherry Cheesman
Designer: Thomas Puller, Simon Bronson
X-Men: Advertising in the Sky
Just over the past weekend in South California, people were celebrating Memorial Day by hanging out with friends and families outside with the BBQ. What better way to target mass audience than on a day when you know people will be out and about? This proved to be a great opportunity for 20th Century Fox to advertise their upcoming X-Men: First Class movie by hiring planes to draw out the recognizable circle with X in the middle, X-Men logo. The logo in the sky caused a buzz and many people saw this and took pictures of it and then tweeted it or posted it up on Facebook.
Check out some of the pictures of the X-Men logo in the sky taken by people in X-Men Facebook Page.
What do you think about this marketing move?
No Tankers Oil Posters
This creative ambient advertisement for The Dogwood Initiative by the advertising agency Rethink Communications consisted of posters for their ongoing No Tanker campaign (a cause to keep oil tankers away from British Columbia, Canada’s coastal waters. These posters were not ordinary posters because the ink on the them were actual water soluble so when it rained the ink would drip off the poster to remind people that oil spills affect everyone. These water soluble posters were put up all over downtown Vancouver and when it rained, the posters did its job and created a black dripping ink mess.
Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer/Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Manager: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear “Foreground”
Honda: Giant Cereal Box
What a neat idea! To promote the launch of their new 2011 Civic line, they built a gigantic cereal box on its side so it appears tipped over with “Crunchy O’s” falling out of the box. Kudos to Dare, the advertising agency in charge of this campaign. In addition to the giant cereal box, there is the Honda Civic car that appears to be the “toy” that cereal boxes tend to contain right at the opening of the box. Very eye catching, fun and creative of promoting the Honda Civic 2011 line through this ambient ad.
Advertising Agency: Dare
McDonald’s Yellow Cabs
Bringing a Taste of New York to Hong Kong
Here is a great way of advertising McDonald’s New York style burgers in a foreign place: Hong Kong. The traditional iconic New York taxi cabs are seen driving around Hong Kong and stands out right away from Hong Kong’s red, blue, or green coloured taxi cabs. The goal was to target Hong Kong citizens and to provide them with a free ride to any McDonald’s restaurant and passengers were given a coupon for a free New York style burger. If you were not aware, McDonald’s menu varies all over the world.
All in all, the results speak for itself with most restaurants selling out on launch day and the New York style burger becoming one of the fastest selling new burgers at McDonald’s in years.
Advertising Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li
WWF: One Daily Drop Living Calendar
WWF and Leo Burnett is always keeping its audience on its toes with its campaigns and advertisements. Here is a nice direct mail sent to people to celebrate WWF’s 50 years of environmental conservation. The idea behind this is that every day with a simple push of a button for a few seconds, it will give water to a plant below the syringe-like mechanism. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet.
Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido
HapiHap: Sliced Paper
An innovative and cost-effective way to attract the target market through a medium never used before for any advertising campaign: wrapping paper for deli products. On these paper is the HapiHap sliced bread and the logo in the corner and customers who order their deli products will see their meats on this bread.
The results? They received 15,000 people per day and an increase of 30% in HapiHap sales compared to other supermarkets that did not have this campaign implemented.
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Head of Art: Bob Toma
Head of Copy: Alex Strimbeanu
Producer: Mihai Draghici
Senior Account Director: MIhaela Bourceanu
Published: March 2011
E-Graphics wanted a cost effective solution for their campaign to show what they are capable of as a leading global marketing and print production company. They did this simply by printing a die-cut, low tack decal that resembled a turned up corner of a page. This applied to various surfaces and is clearly labelled that it was printed by E-Graphics.
An overall cost-effective and simple yet strong campaign.
“If you think it, we’ll print it.”
Advertising Agency: TBWA\Hunt Lascaris Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Justin Wright
Art Directors: Adam Weber, Justin Wright
Copywriter: Mike Vines
Agency Producers: Craig Walker, Sienne Economou
Post production: Robert McKenzie
Illustrator: Jullian Doll