All Good Bananas: Listen To Your Conscience

There will always be room for technology. This is a very innovative and interesting campaign that Ogilvy Auckland executed in a supermarket in New Zealand. Their objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message. So when shoppers stepped onto the floor sticker, they would be hearing that inner voice that would seem to be in their head.

All Good Bananas sale went up 130% because of the inner voice.

Credits:
Advertising Agency: Ogilvy & Mathers Auckland, New Zealand