Asics: Boots against racism

Simple and extremely effective way of hitting a mass array of audience who watches soccer by having a famous soccer player wear a pair of cleats that is one black and one white. One ad was placed on game day and it resulted in many articles about the demonstration over the web after the game was over.

Credits:
Advertising Agency: Babel, São Paulo, Brazil
Copywriter: Ricardo Chester
Art Director: Solon Miranda

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