Don’t Waste Your Sperm

How do you target men and tell them to not waste their sperm and put them for good use? Well, Australian infertility clinic Repromed hired Jamshop to come up with a shocking and noticeable type of print advertisement that you will not just be able to flip through and overlook it. Their strategy was to catch the attention of the readers of the popular men’s magazine FHM by sitting 2 pages together. This sticky situation creates a reason for readers to go to those pages and attempt to separate. Upon separation, one of the pages revealed a full page of an attractive lady in lingerie and a simple copy located at the point where the 2 pages were stuck together.

A link was shown at the top of the page directs male readers to an interactive website (www.becomeadonor.com.au) where they can answer 11 questions to see if their sperm has the potential to father more kids than Brangelina. After you get your score, you can even share it on Facebook, Twitter or e-mail.

Credits:
Advertising Agency: Jamshop
Creative Directors: Mike Wilson and Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis