$ABTO: Organ Transplant Association - You Have a Choice. The message behind this print ad by DDB, encouraging people to donate their organs is pretty powerful. Here they provide two large images beside each other: one of a fly that feeds on decomposing human remains and one of a man waiting for a lung transplant. Aside from the juxtaposition of bug and man, the copy in the right hand corner says “You are already a donor. Just choose to whom” which really makes the message meaningful and relevant to the images. You can either not donate and have these flies eat your corpse or you can donate your organs and perhaps save someone’s life. Credits:Advertising Agency: DDB, BrazilChief Creative Officer: Sergio ValenteExecutive Creative Director: Marco VersolatoCreative Directors: Guilherme Jahara, Wilson MateosCreatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme JaharaPlanners: Cynthia Horowicz, Carol RoxoMedia: Monica de Carvalho, Fabrício Andrade, Camila TeixeiraAccount Supervisors: Raquel Correa, Tania Pena, Helena AdessoArt Buyers: Clariana Costa, Alessandra NunesIllustrator: 24\7Typographers: Clariana Costa, Edson HaradaReal models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da CostaPhotographer: Ricardo BarcellosAdvertiser’s Supervisor: Dr. Ben-Hur Ferraz Neto$

ABTO: Organ Transplant Association - You Have a Choice.

The message behind this print ad by DDB, encouraging people to donate their organs is pretty powerful. Here they provide two large images beside each other: one of a fly that feeds on decomposing human remains and one of a man waiting for a lung transplant. Aside from the juxtaposition of bug and man, the copy in the right hand corner says “You are already a donor. Just choose to whom” which really makes the message meaningful and relevant to the images. You can either not donate and have these flies eat your corpse or you can donate your organs and perhaps save someone’s life.

Credits:
Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Guilherme Jahara, Wilson Mateos
Creatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme Jahara
Planners: Cynthia Horowicz, Carol Roxo
Media: Monica de Carvalho, Fabrício Andrade, Camila Teixeira
Account Supervisors: Raquel Correa, Tania Pena, Helena Adesso
Art Buyers: Clariana Costa, Alessandra Nunes
Illustrator: 24\7
Typographers: Clariana Costa, Edson Harada
Real models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da Costa
Photographer: Ricardo Barcellos
Advertiser’s Supervisor: Dr. Ben-Hur Ferraz Neto