McDonalds’ Awesome Interactive Billboard Campaign: Pick N Play

This is an awesome billboard campaign that McDonalds has launched in Sweden where people can simply enter a link in their smart phones and play a round of Pong live on the digital billboard by controlling the paddle’s (if you will) movement on the smartphone’s touchscreen. The key is to last 30 seconds in the game as difficulty gets harder and harder. For those who survive this duration, they are awarded free food that they can redeem at the local McDonalds. 

This is a great example of an engaging and interactive billboard and props for McDonalds as it allows users to have fun and be rewarded which is very new to the ad industry.

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    Okay, I’ve seen this about 100 times...I can’t avoid reblogging it any longer. I’m...
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    iPhone’s browser
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