X-Men: Advertising in the Sky

Just over the past weekend in South California, people were celebrating Memorial Day by hanging out with friends and families outside with the BBQ. What better way to target mass audience than on a day when you know people will be out and about? This proved to be a great opportunity for 20th Century Fox to advertise their upcoming X-Men: First Class movie by hiring planes to draw out the recognizable circle with X in the middle, X-Men logo. The logo in the sky caused a buzz and many people saw this and took pictures of it and then tweeted it or posted it up on Facebook.

Check out some of the pictures of the X-Men logo in the sky taken by people in X-Men Facebook Page.

What do you think about this marketing move?

56 Notes/ Hide

  1. onceuponarussell reblogged this from adverything
  2. markdlc reblogged this from adverything
  3. akeemw reblogged this from jessicalives and added:
    They are real D:
  4. jessicalives reblogged this from adverything and added:
    guy was trying to draw a peace sign. Then everyone started yelling omg...it’s X-Men. It...
  5. evelynlingg reblogged this from adverything
  6. lsydota reblogged this from adverything
  7. wopets reblogged this from adverything
  8. fishbonecameras reblogged this from adverything
  9. This was featured in #Advertising
  10. ideascomefromlightbulbs reblogged this from adverything
  11. musicisroyalty reblogged this from babiescomefromclouds and added:
    I was under the sky when it happened! I was getting groceries and was jokingly telling my friend, “Hey! Are they making...
  12. babiescomefromclouds reblogged this from adverything
  13. colours-andcarousels reblogged this from incessantfights
  14. incessantfights reblogged this from adverything
  15. wafeeka reblogged this from adverything
  16. thebreg reblogged this from adverything and added:
    I don’t care. I just want
  17. adverything posted this

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