No Tankers Oil Posters

This creative ambient advertisement for The Dogwood Initiative by the advertising agency Rethink Communications consisted of posters for their ongoing No Tanker campaign (a cause to keep oil tankers away from British Columbia, Canada’s coastal waters. These posters were not ordinary posters because the ink on the them were actual water soluble so when it rained the ink would drip off the poster to remind people that oil spills affect everyone. These water soluble posters were put up all over downtown Vancouver and when it rained, the posters did its job and created a black dripping ink mess.

Credits:
Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer/Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Manager: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear “Foreground”

70 Notes/ Hide

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    props, rethink communications. this is spot on.
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