Honda: Giant Cereal Box
What a neat idea! To promote the launch of their new 2011 Civic line, they built a gigantic cereal box on its side so it appears tipped over with “Crunchy O’s” falling out of the box. Kudos to Dare, the advertising agency in charge of this campaign. In addition to the giant cereal box, there is the Honda Civic car that appears to be the “toy” that cereal boxes tend to contain right at the opening of the box. Very eye catching, fun and creative of promoting the Honda Civic 2011 line through this ambient ad.
Credits:
Advertising Agency: Dare
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