United Nations: Forest in Flames

Drug effects are devastating. Copy is strong and the imagery makes it even more powerful. The message is that cocaine causes the deforestation of the Columbian Jungles and it shows a dead forest in the print which seems to be part of the eye. However, I don’t see the point of the eye in this ad. It would have made more sense if cocaine was linked to blood shot eyes, but it is not a side effect. Other than that though, the imagery is pretty strong.

Credits:
Advertising Agency: Leo Burnett, Colombia
Executive Creative Director: Rodrigo Dávila
General Creative Directors: Germán Espitia, Mauricio Sarmiento, Fernando Hernández
Creative Directors: Carlos Oviedo, Alexis Ospina, Carlos Bernal
Copywriter: Carlos Javier Toro
Art Directors: Hernan Osorio, Angélica Guerra
Photographer: Javier Crespo / Fotocrespo
Account Supervisor: Natalia Valencia
Advertiser’s Supervisor: Natalia Grisales
Share Responsibility Supervisor: María Elena Romero R.