McDonald’s Yellow Cabs

Bringing a Taste of New York to Hong Kong

Here is a great way of advertising McDonald’s New York style burgers in a foreign place: Hong Kong. The traditional iconic New York taxi cabs are seen driving around Hong Kong and stands out right away from Hong Kong’s red, blue, or green coloured taxi cabs. The goal was to target Hong Kong citizens and to provide them with a free ride to any McDonald’s restaurant and passengers were given a coupon for a free New York style burger. If you were not aware, McDonald’s menu varies all over the world.

All in all, the results speak for itself with most restaurants selling out on launch day and the New York style burger becoming one of the fastest selling new burgers at McDonald’s in years.

Great campaign.

Credits:
Advertising Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li