Apple has been killing Microsoft throughout the past years with their Mac vs. PC campaigns. In these, MAC is seen as the much more superior and associated with youth while PC is worse and “old school”.
To combat Apple and their computers, Microsoft has recently released a new campaign as displayed on the Windows site where you can compare the PC with the Mac computers. Their main headline is “Surf the web or surf Hawaii” with the copy “he choice is yours. When you a buy a PC this summer, you’ll have tons of cash left over to spend on other things.
Still not convinced? Select a Mac from the bar below and see how it measures up against a PC.”
Microsoft targeting Apple for its high priced computers and using this as their competitive advantage. However, though I may be biased as I love my Macbook Pro, Windows just can never sway me back into buying a PC. Once you Mac, you never go back! :)
Make sure you check out their link and see what you think about their comparison.
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