Budweiser: Poolball

Ogilvy Argentina designed an innovative compaign for Budweiser by linking the love of soccer (football) and pool in the night club/bar scene. They did this by inventing a new game or sport if you will, called “Poolball” where players play on this giant pool table over 7x3 meters long, with 15 redesigned soccer balls. The rules consist of 2 teams of 2 standing on top of this gigantic table and following the normal rules of pool. Instead of shooting pool with a cue, you use your feet or head and the objective is to get the ball into the pockets or nets.

For Budweiser, what’s better than having more than 280 players each night and receiving live media coverage from ESPN & Fox Sports!?

For players, during and/or after a game, you can grab ice cold Budweiser from the bottom of the pool table! Very well thought out and initiated idea and campaign!

Credits:
Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán