Moves - Let Your Phone Tell You How Much You Move
As wearable technology is becoming an increasingly popular trend, there has been a significant interest in how these new devices can be integrated into our lives for health benefits. The shift towards a more health-conscious life has driven brands to create solutions such as gadgets and tracker apps for users to monitor and keep track of their fitness and physical activities like the Nike Fuelband and RunKeeper. Unfortunately, they require a separate wearable device or a tiresome setup, preparation and account-sign up process.
Moves, currently an iOS app (Android coming soon) is essentially an automatic diary of your life and provides you with daily storylines and maps of where, when and how much you move. It runs in the background and automatically tracks your movements through location tracking and pedometer feature, is aiming for simplicity. An issue that current tracking apps have is that it interrupts what you are doing to tell them what you are doing.
With the Moves app, it can automatically differentiate between walking, running or using some sort of transportation whether it is via bus or car, and provides the user with a helpful summary at the end of each day. The app is always on so there is no need to start and stop it, and can be kept in your bag or pocket. The benefit is that being able to see your everyday exercise, it helps you think about your life in a new way.
How does Moves compare to other gadgets and tracker apps?
It has automatic recording, automatic activity type recognition, routes on map, daily storyline with places, no need to start and stop, no need to charge and carry an extra device and it is free!
Standard Bank: “Pigeon Jazz In The City”
This outdoor set was put together in Pigeon Square in Johannesburg where bird food was strategically scattered all over the musical equipments so that the birds would create music every time they pecked or walked on top of an instrument. The instruments were plugged into amps so it would be heard from all of Pigeon Square, but I am not too sure about the music in the end, but agency TBWA\Hunt\Lascaris definitely brought attention to Standard Bank’s 13h Annual Joy of Jazz Festival.
“Jazz is back in the city.”
Client: Standard Bank
National Drowning Prevention Week
This pro-bono ambient ad created by Taxi for the National Drowning Prevention Week is pretty great and creepy way to bring attention to drowning. The sandcastles shaped into corpses is very eerie and sculptured the sand people to create emotion. Not going to lie I’d be a little freaked out if I encountered this on one of my daily walks on the beach, but the message is evident and impactful.
Thanks to Taxi I will not be able to look at sand the same way anymore (haha!)
All you need to do is recreate a moment in advertising history.
Here is the brief:
Create a video reenactment of a moment in advertising history.
For example: the birth of David Ogilvy, the launch of Facebook or the first time men got dressed in tights and acted like fruit. Start by perusing each advertising era for inspiration. Then submit your book, resumé and 60 seconds or less video reenactment.
Here is a little more info about this year’s panel:
The 2011 Big Ad Gig panel has been filled with industry luminaries including, Steve Simpson, CCO, Ogilvy North America, Rob Reilly, WW CCO, CP+B, John Norman, CCO, The Martin Agency, Carolyn Everson, VP Global Marketing Solutions, Facebook, Priscilla Natkins, EVP, The Advertising Council and Andreas Combuechen, CEO/CCO, Atmosphere Proximity. And for the third year running, Stuart Elliot, New York Times Advertising Columnist will be the moderator. (via Martin Agency)
For more information, be sure to check out the Big Ad Gig’s site!
Awesome opportunity so be sure to not miss out!
What Would Don Draper Do?
All Good Bananas: Listen To Your Conscience
There will always be room for technology. This is a very innovative and interesting campaign that Ogilvy Auckland executed in a supermarket in New Zealand. Their objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message. So when shoppers stepped onto the floor sticker, they would be hearing that inner voice that would seem to be in their head.
All Good Bananas sale went up 130% because of the inner voice.
Advertising Agency: Ogilvy & Mathers Auckland, New Zealand
Ride4Water - Something Greater
Ride4Water is a very inspirational and powerful campaign sponsored by Levi’s. Basically what Ride4Water is, is a bike ride across the US raising money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without.
This video highlights strong clips of the bikers, Katie Spotz and Sam Williams, riding in the non-stop cycling race starting on June 18th.
Not only are they trying to race across the US, but also to attempt to break the world record which is to bike the 3000 miles from Oceanside, CA to Annapolis, MD in 8 days.
How it works is that one athlete will be biking while the other rests and eats in a RV and every 2 hours or so, they will switch. This routine will continue all through the day and night which means that they will not have a proper night’s sleep until they finish the race.
However, a week before the great race, Katie broke her pelvis and despite her injury, she still persevered and continued to follow through with the race. Instead of biking, she was forced to use a handcycle.
The BMW 1 Series M Coupé versus the world’s highest helipad.
Here is the latest spot for BMW by advertising agency Cundari. In case you haven’t seen the Part 1 where the speeding BMW 1 Series M Coupé was driving through concrete walls with holes in them, the commercial shows off dangerous and amazing driving. In this latest spot, the BMW is seen doing donuts on the world’s highest helipad.
Advertising Agency: Cundari
Volkswagon is the Dark Side in the Little Vader Parody
“The Force“ commercial featuring the Little Darth Vader for Volkswagon was a huge success and went viral instantly over the internet before the Super Bowl. Others have created parodies of the spot such as Marvel with their “Little Thor” video to promote their latest movie Thor.
Now Greenpeace has created a parody for the spot to mock Volkswagon and blaming the company for destroying the world. Apparently, Volkswagon has been lobbying against cuts to carbon emissions in Europe and has lagged behind competitors in reducing emissions from new models.
Guerrilla Marketing for Good - The Missing Children Initiative
This is an amazing case of where advertising is used for a worthwhile cause. Here is a description of the case study:
Every year in Germany, more than 100,000 children and young people are reported missing. So, on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the Facebook page as a high-profile cause. For this, we started a promotion with focus on people living in the Germany/Austria/Switzerland region.
At the football match FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a child mascot holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of the missing girl Debbie and a reference to the website www.deutschland-findet-euch.de.
Broadcasted live in over 40 countries, the kick-off put the fate of missing children at the forefront of public attention nationwide for the very first time. The game was watched by 15 million TV viewers, followed by more than 40,000 new Facebook fans recruited. There were uncountable reports in numerous print and online media, including all main TV channels. Today, over 100,000 Facebook fans are currently participating via “Deutschland findet Euch”. • 15,000,000 Euro Media coverage. • 40,000 new Facebook fans in one week. • A total global exposure of 55,000,000. • 69,000 viewers in the stadium. • 15,000,000 TV viewers worldwide.
Without any budget we wanted to get as much attention as possible. So we used the famous football match between two of the world’s best football teams: FC Bayern Munich versus Real Madrid. The game was also realised in honour to football legend Franz Beckenbauer. The perfect stage to spread our message. So, the media had already been informed in advance and sports reporter Béla Réthy informed viewers live in 40 countries about the “Deutschland findet Euch” campaign.
Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Director / Account Manager: Marcell Francke
Creative Director/Account Manager/Programming: Patrick Matthiensen
Art Director/Graphic Designer: Leif Johannsen
Copywriter: Sebastian Merget
Graphic Designer: Bruno Luglio
Account Managers: Carolin Panier, Biljana Retzlik
Production: Alexander Kate
Involved Agency: fischerappelt
Introduction Zappar Technology: Augmented Reality
This is another giant step into the augmented reality world. What Zappar Technology consists of is using the camera of your smartphone and their app. All you need to do is scan prints/posters with their logo on it and you will be able to listen and watch whatever it is like the man in the video above. Is this the future of augmented reality?
Here is some more information about the technology that was experienced at Cannes this week:
As the launch partner of the first-ever Cannes Lions app, PHD has teamed up with mobile augmented reality company Zappar to bring to life a print campaign featuring fifteen industry luminaries, that will run in and around the Palais. Delegates can download the Cannes app with in-built Zappar technology to activate videos on their mobiles by scanning the ‘Advertising Moves On’ posters and flyers around the Palais, and print ads in the Lions Daily News. The videos show business leaders giving their views on the industry — among them Hamish Pringle, outgoing director general of IPA; Adam Morgan, founder of eatbigfish; and Andy Fennell, chief marketing officer at Diageo.
Durex Lubes. Get In Anywhere.
Hilarious print for the Durex Lube featuring an outsider crashing in a formal gentleman’s club party. The copy: “Durex lubes. Get in anywhere”.
Advertising Agency: Mccann Erickson, Italy
Chief Creative Officer: Milka Pogliani
Executive Creative Director: Marco Cremona
Creative Director / Art Director: Gaetano Del Pizzo
Copywriter: Marco Cremona
Account Supervisor: Cristina Agazzi
Photographer: Vincent Dixon
Typographer: Marco Zilioli
Post Production: Kilato Studio
Happy 100th Birthday, David Ogilvy!
Today, 100 years ago was the birth of the one and only David Ogilvy, the Father of Advertising. He was born to inspire.
Cannes Lions International Festival of Creativity honoured his 100th birthday with a very long red carpet with the words “What Inspires You? #DO100”.
Go ahead and tweet what inspires you with the hashtag #DO100” as well join thousands of people who changed their Twitter pictures to red to honour David Ogilvy here: http://do100.ogilvy.com/
Happy Birthday Mr. Ogilvy!
The Sign Swing: Learn About Angles
Simple ambient advertisement for raising awareness that parents’ involvement with their child’s education will benefit their child and further his or her success in school. This campaign from Milwaukee-based COA Youth & Family Centers (COA) and C-K/Milwaukee brings interactive learning displays, or “guerilla classrooms,” to life around the Milwaukee area. What a simple and clever way of utilize something that children and their parents always use such as the swing to target the parents to help their kids out in the classroom.
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Executive Creative Director: Chris Jacobs
Creative Directors: Brian Ganther, Todd Stone
Art Directors: Brian Steinseifer, Josiah Werning, Jim Root, Zack Schulze, Yvonne Lopez
Copywriters: Jim Jodie, Jeff Van Zandt, Sandy DerHovsepian, Lucian McAfee
Illustrators: Brian Robson, Seventh Street Studios, Tyson Mangelsdorf, Anne Wertheim, Marcel Laverdet
Art Buyer: Karen Kirsch
Print Producer: Kelli Bucholz
DDB Paris: How To Spend A Week at Cannes Without Paying
This is exactly what 7 creatives from DDB Paris are doing. They contacted their clients to see if they would be willing to sponsor them on their trip to the Cannes Lions International Festival of Creativity so they wouldn’t need to spend any money at all! Their travel expenses, food, living, drinking expenses have been paid by their clients. Truly genius!
The sponsors include almost all of their clients: phones from Telecom, outfits from the French Federation of Football, toiletries from Casio supermarkets, booze from Jim Bean, transportation from Minicars, sugar fixes from Chuba Chubs, and insurance from Alliance.
The name “Autarky” means living without the products we need to subsist. The creatives are forbade from having any other products aside from that which was provided to them. The Autarky Project is an amazing example of inspired ingenuity.
Check out DDB Paris’ Autarky Project on Facebook!
Here is their Case Study Video!